Type Hierarchy – Clearwater Music Festival Poster

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This is a poster for the Hudson River Clearwater Festival (a big music event that I attend every year with my family). Even though there isn’t a huge list with many different dates, there is still a lot of information that is separated using color and type hierarchy. For example, the dates are highlighted in yellow rectangles, and the more popular artists also tend to stand out more because they are in white while the other bands are in yellow. They both contrast well against the dark background, but there is a greater range in value between the white and dark green, making the white stand out a little more than the yellow. Size and typeface are also used to establish a hierarchy. The popular names are in a slab serif font and larger than the others, which are smaller and in a basic sans serif font.

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