This is the poster for the King Kong musical that recently closed on Broadway. The type for the title is shaped to look like the ape’s teeth. This shape and calligraphic type are used to put more emphasis on the ape’s gaping mouth, suggesting that the mouth is opening to let out a fearsome roar. The white type against the dark background also establishes the title as a focal point, and the overall dark tones of the poster further convey a serious tone and fearsome energy.
Typography Fall 19 