This is a lyric video for Taylor Swift’s song “You Need to Calm Down.” It is very vibrant in regard to color and also utilizes basic icons to accompany some of the lyrics. The sans serif typeface is set in all caps, and I think the blockiness and simplicity of this really fit with the song. I also think that having the lyrics in all caps conveys somewhat of a sense of urgency. Taylor Swift is trying to express an important social message in this song, and I think the design takes this into consideration while also managing to be very playful. The movement of the type is also very nice. It doesn’t just stay flat but also manages to grow, shrink, slide, or take a different action depending on what that part of the song is like (i.e., the “OHHHHH”s swelling with each part of the cord).
You can watch this video by clicking here!
Typography Fall 19 