Specimen Book: Futura

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This spread is from a Futura Specimen book that I came across on the internet. This spread does an outstanding job of demonstrating the highly effective qualities Futura has to offer. It’s futurist and modern personality shot to fame in 1969 when the Junar landing took place and has been as popular ever since. Futura in this spread looks so clean and fluid, allowing it to be easily used whether for a moon landing or on a fashion magazine. Its simplicity is what makes it so unique and timeless.

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