For an example of something that expresses type in motion in a very thoughtful and interesting way, I chose the book cover for The Girl on the Train by Paula Hawkins. The designer used a major subject in the book (a train) in creating the cover to express a feeling of movement and almost a fast rush. The plot in the book also makes for a heart-racing experience. The author did well in creating motion by using this sans serif Avenir font along with a “pull” in the letters, and fading out in the ends of the words.
The background reinforces the motion created by the type, as it moves in a horizontal (slightly diagonal) motion that appears fast because the blurred scene created by the image. The white color of the type contrasts well against the backround because of both the colors and the blurriness of the image. Overall, I think this book cover conveys an image that goes hand-in-hand with the story in the book and creates a simple movement that allows the reader’s eyes to move as if they were looking out from a train.
Typography Fall 19 