Expressive Type

light years.jpg

This poster was designed by Michael Bierut for a ball in 1999. It’s a very subtle for of expressive type but still eye grabbing. He was able to create a sense of light by playing around with the color and transparency of the overlapping letters. You can almost sort of feel the energy of the light by given the illusion that it’s light. They’re not a solid color but sort of “dusted” for the effect similar to neon light signs. I believe this poster is captivating just enough for the audience to wonder what it’s purpose is in order to read the super fine print at the bottom.

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