Type in Motion

Lumen Type

I found this kinetic type video and was really blown away with how creative the idea was expressed. Although not a traditional form of ‘type’ the name, visuals and music really came together and made something extremely artistic. The type name is Lumen and the letters formed from illuminating light which I thought was super unique and actually quite aesthetic. I loved how multiple sense came together to create a really great video expressing letters. Kinetic type is not something I was too aware about, and it’s cool to see such a different way of making and showing art through type.