This PSA poster is a fantastic use of expressive type. The statistics given are conveyed not only though words but also through visuals. By cutting the word water off half way and expressing the meaning for it, it really allows for the reader/viewer a higher understanding when experiencing this poster. Words have different meaning when type design is involved. This design took on the element of water and really allowed for a hard and deep message to be seen and heard.
Typography Fall 19 