I found this Sweeney Todd poster and thought it was a perfect example of expressive type. The poster uses motion through the words, starting at the top with SWEENEY being the largest font and in white against the red and black. The reader has to work their way to the bottom which the wording is in red, not to take away from the focal point of the name. The simplicity of the background says a lot about what Sweeney Todd would be about by using the red to make it look as though blood is splattered against the black. This background works well for the poster causing it to stand out but also not taking away from the wording.
Typography Fall 19 