Breaking Bad is a very popular show and I found this example of kinetic type that depicts a well know scene from the show. The animations throughout this short video worked well, it is made clear visually when one character is talking versus when another one is talking through the black/white background color. A part of the video that stood out to me is when Skylar says, “I know what it could do to this family” and then that sentence slides down and crashes into the edge of the screen, symbolizing that she means the family could be ruined. Another part of the video that I thought worked well is a 51 seconds, the dialogue that was happening between two characters makes a noticeable change visually that only one character is talking. There’s minimal activity in the background during this part that works well because you can hear as well as see that whats being said does have a more intense nature behind it.
Animated Type: Breaking Bad
Typography Fall 19 