The Dua Lipa lyric video above is a successful example of kinetic type through it’s use of bright, neon colored words in various fonts that quickly appear on screen in sweeping motions in accordance with the lyrics being sung in the song. The words in the lyrics in this video each have different transitions, some are more bold, some are more curved, and they are all variously animated and flashing, down to each letter. The bright, neon design of these words allow a letter to continue down to the line of the next verse. An example of this can be seen during 1:41 of the video between the verse and pre-chorus. The other words blinking around the words themselves in both lyrics add to how fast-paced the video is trying to be. All of these characteristics mentioned of the type in the video add to the theme of the song and lyrics themselves.
Animated Type
Typography Fall 19 