This rock concert poster from my local venue back home is a good example of visual hierarchy through its use of fonts, colors, sizes, kerning, and positioning with its colorful, lighter shaded background and its photo of the band as well. Take for example the stretched lettering of the bands name, Yacht Rock Revue, and how it is at the very top of this group of text. It has wider kerning that has stretches longer over the much smaller, and partially italic tour name directly below it. It’s lighter coloring accents the band photo while the starkly different bold, red, font for the date and title of the venue below it draw your attention to it to the other information and details, as well.
Typography Fall 19 