Animated/Kinetic Type

I discovered this Kinetic Type video that animates a scene of the famous TV show “The Office” through different font selection and vector illustrations. The conversation takes place between Jim and Dwight, Jim is represented by the typewriter-like serif font and Dwight is represented by a bold sans serif font that is similar to Gill Sans. The typewriter font that is used to represent Jim goes along perfectly with the whole theme of the shower because they run a paper mill and the logo font of The Office is similar to the one that they use here. The personalities that the fonts portray display both Jim and Dwight perfectly as well as the essence of the show in itself. With the illustrations, the tone of the video help portray the attitude and tone of the show and a major part of that is through the font choice.