When reading a lineup of a festival, one analyzes many levels of information at once. The poster below is a beautiful example of a ascending and descending hierarchy in the form of textual elements.
This piece displays many levels of important information inserted into the top half of the page like the event date, name, type of festival, and location. The large middle portion of the poster contains the artist lineup. Overall popularity of the artist will correspond with how large the type is and closeness to the top, although many of the artists on this lineup are very well known. The bottom half shows the link to ticket sales and sponsors.
There are a variety of unifying elements within the piece. The back layer of the poster contains an orange/aqua/blue/purple gradient that is seen throughout the the body portion. The size of text vibrates visually top to bottom- small date contrasts large event title, which contrasts with smaller light blue heading, then date line. The eye then moves from one artist name to the next from left to right, names descending in size line by line. Artist names are separated by a simple cross symbol which reveals the gradient color from the back layer. The rhythm created from top to bottom is strong and very cohesive. The color scheme chosen for this poster is lively and modern-tribal looking. I found the hierarchy to be quite clear and the typeface suits the job perfectly, giving the poster character and style.
Typography Fall 19 