A successful type specimen spread is well designed, clean, and does not include distracting elements that take attention away from the type itself. After searching on Behance, I found a font specimen book created Florentino Diaz.
The book featured a slab-serif typeface called “Serifa” created by Adrian Frutiger. The spread featured in the picture provided shows Serifa light in all capitals on the left, as well as its special characters and numbers. On the right side of the spread is Serifa roman being used as a large display size, while also highlighting its unique sharp characteristics.
I found this spread effective in highlighting the important details of the typeface while using minimal decorative detail or an extravagant color scheme. Adrian Frutiger’s work is meant to be very legible and easy to read at far distance. For Florentino to add decorative details to this book would be an inappropriate approach to display and analyze Frutiger’s typeface.
Typography Fall 19 