Kinetic Typography

This Kinetic Typography animation created by motion graphics artist, Stepdraw, is an example of kinetic typography riffs on a classic moment from the award winning show The Office. The animation starts off with the iconic line ” bears, beets and Battlestar Galactica”. The timing is lined up perfectly with the voice over and animation.  I feel this video is very successful because their animations coincide with the typography and the typefaces used reflect a working environment.