While searching for examples of kinetic type, I came across CreativeBlog that has tons of examples. Personally, I love this show (Rick and Morty) and once I saw the video I had to write about it. Knowing where this scene comes from might make the dialog more clear, but I believe this video accurately describes the mood of both the characters and the scene. This video uses the type to show you what is happening through the use of graphics, color, shapes, and unique font. For example, while Rick is talking about his experience in precision, the font is changed to reveal how advanced his skills are compared to Morty by making it look scientific and as if it’s on another level of expertise and arrogance. Then, as the level ground is being built the video accurately shows this by the moving shapes and technical animations Additionally, when the characters become angry or distressed it changes the color of the font and background to a white and red to further relate this to their emotions. Lastly, a successful part of this video is how the creator used different sized and weighted fonts to emphasize the importance of words and/or actions. I feel that the artist couldn’t have done a better job of showing the emotions within this scene.
Link to CreativeBlog: https://www.creativebloq.com/typography/examples-kinetic-typography-11121304
Link to specific video: https://vimeo.com/291358421
Link to Rick and Morty scene: https://www.youtube.com/watch?v=w-wbWGwZ7_k
Typography Fall 19 