Animated Type

I truly love this animation.  The creators of Apple used simple type (as well as consistency), circles, and lines to talk about their message that they’re giving. The sounds, the simplicity of using two colors, and the graphics all tie together to make one piece. They talk about how people are trying to perfect everything when we should be using creativity, as designers, to improve a better way to connect with everyone with the intention of enhancing every life they could possibly touch. This quick kinetic type video was an interesting way to approach a simple design for a designers massage. The flow of one word to another and the shapes around it, made it work really well. I just truly have no real words for this video because of how well they worked on it and how simple it is.