This Music Festival poster really creates a more creative a, b, c format of type hierarchy. The title of the festival is the first thing that I take attention to, as well as the illustration but my eyes drift down to the date of the festival. Then the list of acts for the festival creates a pattern between the different type sizes, and colors allow your eyes to move through the block of text. The bigger acts are towards the top, in bigger font to draw more attention to them.
After going through the wall of text, my eyes pop back up to the top to see Memorial Day Weekend flying through the sky. It’s a really clever and concise way of providing information.
Typography Fall 19 