Rhythm of Hierarchy

This is a poster for the Monterey International Pop Festival which happened in June 2017. It uses a palette of warm colors for an inviting feel and focuses the poster on the illustration in the middle with all of the artists playing underneath. The poster uses mostly sans-serif fonts (the numbers are serif) in order for a clean look and easy readability for the viewer. The name of the festival is placed at the top with the largest font size; however, it still can get lost because it uses the same colors as the bold illustration below it. The “Celebrates 50 years” text set within the illustration helps separate the title from the rest of the text and content.

            The designer uses dark blue for the artist list which helps accent the details within the illustration above and ties the whole poster together. The pink glyphs in-between each artist also help separate artist and tie it in to the illustration yet again. The small color palette works really well for this design and helps establish a sense of unity throughout the poster. I would’ve liked to have seen more of the light blue pop out because it was used in the illustration and not in the rest of the poster. Overall, I think this is a great design that showcases unity and is clear to read and has a clear demonstration of hierarchy from the top of the page to the bottom. 

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