This is the event poster for the Fortress Festival– a two day music event that happened this past April. There is a clear hierarchy throughout the poster, beginning at the top. The title of the event is angled toward the the central distance, giving it a sense of depth. It is the largest and boldest text in white, so it contrasts against all other text in the poster. Seperating the title line from the lineup is a horizon line of the African Great Plains, with color contrast to differentiate the background (which includes meandering rivers) to the foreground. I like the color choice, especially the violet. It connects the entire lower part of the poster, and the background takes up the rest of it. Leon Bridges is a big name in the music scene, so his name is clearly larger than all of the others and is in a contrasting yellow. Chvrches and Rae Sremmurd, two other large music acts, are second largest to Bridges and are in red. This provides a distinction and a next level in the hierarchy. The musical acts below get smaller and smaller, some in red and some in yellow, and it doesn’t seem to be in any particular order other than popularity. At the bottom, the date and location are in white, contrasting to its surrounding background, and the year is in large text in the center, with the two days of the events on opposite sides. I think this was a way for them to emphasize that this was a “weekend” or “two-day” event. I think the color unity really holds this piece together overall, but a part I would have reworked is the event title. I, instead, would have perhaps beveled it or made it 3D, instead of receeding into the distance. Although it creates depth, it is a bit difficult to read.
Typography Fall 19 