For my first blog post, I decided to analyze my seltzer bottle and identify the fonts that live on the label. Although there wasn’t a direct match, using whatthefont.com the closest font I could find that matched the Polar logo was Hercilio Bold. It is a condensed serif font, and matches the Polar logo because of it’s delicate serifs. The only thing that it’s missing is the slight curve in the “R” & “L”. The rest of the label is a mixture of serif and sans serif fonts, to keep the classy old image of the brand but still have the flavors be easily readable and differentiated they are kept in a sans-serif font. The other serif font that identified in the “100 % Natural Seltzer” part of the label was identified as Kis Antiqua Now TB Pro because of the slants in the serif of the “T” and the curve of the leg on the “R”. Finally using whatthefont.com, I identified the sans serif font as Corpus Gothic Small Caps. The alignment of the “C” is the same and makes an oval instead of a perfect circle, and like the serif font the leg of the “R” kept it’s wavy motion to draw similarities between the two and pull the whole label together.
Typography Fall 19 